Despite leaving the smartphone market in 2005, Panasonic are set to make 2012 its comeback year. With the latest generation of its LUMIX cameras selling like hot-cakes, the electronics manufacturer seems to have seen, a fairly obviously, gap in the market. The niche for a top-quality, high-end, fast and app-laden smart-phone with a seriously good digital camera simply isn’t fulfilled. The latest LUMIX phone 101P has been selling very well in Japan and it’s set to hit Europe this year. Could 2012 be the year of the Panasonic smartphone?
The 13.2 mega-pixel camera, 1GHz dual-core processor, 4” touch-screen LCD and a body that is water-proof has been sparking interest all over the world. With the latest Android platform from Google and a smart case, it looks like it could be a match for those that need a decent smart-phone that makes buying a separate digital camera unnecessary.
As Panasonic left the mobile market almost seven years ago due to high competition, it seems that the firm has had a chance to sit back and see what the market needs rather than copying what is already out there. It might not be the quickest or the smartest phone ever, but that camera and it being water-proof could well be the aspects that draw the most attention from buyers. With many people still having to buy an additional digital camera to carry with their poorly-specced iPhone or HTC camera, the LUMIX 101P meets those needs perfectly.
Expect the networks to release more news about the new Panasonic LUMIX 101P smartphone in the next few months.
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