Announced this month by Chinese company Huawei is their new Ascend Y530 smartphone. The Y530 is the successor to the Y511 and Y300. This new smartphone will be available starting in March 2014 in Germany and UK markets. Interestingly this new smartphone will be released first with retailers and not mobile operators. The Ascend Y530 is already showing available with retailer Argos in their online catalogue and expected to be in their 737 stores in March. The other retailer expected to have the Ascend Y530 is Carphone Warehouse. It is unknown if and when mobile operators Vodafone, O2 or Everything and Everywhere will include the Ascend Y530 in stores and catalogues.
The Ascend Y530 is being marketed as an affordable and inexpensive smartphone. On the Argos website the retail price of the Y530 is £149.95 GBP. This price is expected to reduce eventually after it is released. In order to be competitive in this inexpensive market it is projected to lower ultimately to £100 GBP. At this low price the Ascend Y530 will be an attractive choice for smartphone users.
The Ascend Y530 is running the Android operating system. Specifically Android 4.3 Jelly Bean. As most manufacturers do the Android operating system is not stock but instead customized with a Huawei user interface called Emotion UI. It’s unknown yet what all the modifications are that Huawei has made for the Y530 but if it’s similar to other model phones then it will include their Me customizable widget, EZ folder application and of course leverage Huawei Cloud+ services.
While the Y530 is Android 4.3 with the Huawei Emotion UI there is also apparently a Simple UI mode for smartphone users that want a basic interface with the primary phone functions and without all the extra bells and whistles. This UI flexibility and choice offered by Huawei is special and hopefully other manufacturers will follow in this practice of offering more choice to smartphone users. The Y530 has a reasonable screen size of 4.5 inches with a display resolution of 480 x 854 pixels. The Y530 is running a 1.2 GHz dual core Snapdragon 200 processor. It contains 4 GB of storage and a sizeable 5 megapixel rear facing camera achieving 2592 x 1944 pixels. It also boasts a battery capacity of 1750 mAh. There will be several color selections for the Y530 model ranging from Black, White, Black with Red, Black with Yellow and Black with Grey.
It’s an interesting distribution model that Huawei has with focusing first not on the large mobile operators but instead on partnerships with independent retailers. In fact, according to Huawei’s latest announcements their sales with independent retailers make up fifty percent of their total sales and their goal for 2014 is to sell upwards of eighty million smartphones. This is still a small amount in comparison to the market leader Samsung that sold over eighty million smartphones in just the fourth quarter of 2013 alone.
For the budget minded smartphone shopper this new Ascend Y530 from Huawei may be a good smartphone worth considering. Although, it may be worth waiting to see if there is a price reduction after it is available on the market for a few months.